Most tools focus on creation. Writing, designing, building—the part where ideas turn into drafts.
But there's another step that quietly slows teams down: the space between "done" and "live."
This is where:
Drafts sit waiting for approval
Links get checked one last time
Someone asks "Did we update the metadata?"
Timezones make coordination harder than it should be
We call this the publishing gap, and it's surprisingly expensive.
What causes the publishing gap
The publishing gap isn't about laziness or bad process. It's usually caused by:
Unclear ownership — No one's sure who has final say
Missing context — Reviewers don't know what changed or why
Tool friction — Approvals happen in email, Slack, or another system entirely
Anxiety — Fear of breaking something live
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How Meridian reduced time-to-publish by 40%
Meridian's content team was stuck in a loop: drafts lived in Google Docs, feedback lived in Slack, and no one knew when something was actually ready to ship.
They switched to a workflow where:
All edits happened in one place
Reviewers could see changes inline
Publishing was a single click (with the option to schedule)
Result: What used to take 3–5 days now takes hours.
Why this matters for product teams
If your content process has friction, it creates a backlog. Not of work—of decisions. And that backlog becomes a bottleneck for everything downstream: launches, updates, campaigns.
The best publishing tools don't just make it easy to go live. They make it easy to feel confident about going live.
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See how The Studio handles publishing workflows
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